Johnnie Walker teams up with BlockBar, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits, to offer exceptionally rare whisky combined with seven pieces of digital art, alongside exclusive VIP experience.

Diageo Moët Hennessy (Thailand) has launched a pilot project through which the company provides used Johnnie Walker bottles to Bangkok Flowers Centre, an orchid exporter and tissue culture service provider, to support the centre's orchid tissue culture.